From food security to food quality, how our food is produced faces growing consumer scrutiny. Madumbi Sustainable Agriculture is pioneering the change around how food is grown through their biorational farming methods and bioproducts.
THE FEAR OF EMPTY SHELVES
Health and wellness have been projected into the spotlight of every home across the globe since the onset of COVID-19. As we all reassessed our vulnerability, from the confines of heavy lockdown, new trends, new buying habits, and ‘a new normal’ has emerged. It would seem this is just in time too. According to the UN’s Food and Agricultural Organisation, food production needs to increase by 70% to feed a burgeoning world population.
This growing baseline need is also set against the backdrop of climate change, shrinking arable land, and limited natural resources. These challenges demand an accelerated change in sustainable farming practices to maximise yields, achieve resource efficiency, and preserve natural resources.
RECONNECTING WITH OUR ROOTS
Today’s consumers are more environmentally conscientious than ever. This means farmers need to pivot to stay relevant in the eyes of their market. Their challenge is to achieve green aims, increase profitability, but keep prices affordable for consumers.
COVID-19 has also accelerated the trend to ‘reconnect’ with food by supporting local growers, choosing seasonal fruits and vegetables. This includes an increased desire by consumers to be informed and approve of production methods. The responsible use of chemicals and an understanding of how agriculture impacts our environment is constantly in the public eye.
HEALTHY EATING FROM THE GROUND UP
‘Safe’ eating in the context of COVID-19 has also been brought to the fore, highlighting the essential role food plays in good health. This extends to how food is grown. Consumers are driving the change towards natural elements and processes in food production. As such, consumers are driving the change to the incorporation of biological crop production and pest protection solutions.
LANDING A RANGE OF BENEFITS FOR THE EARTH
Biological solutions are growing in demand across all crop types – and KZN-based Madumbi is leading the charge for change. Effective, safe, locally produced biologicals are being used in an increasing number of agricultural applications – and in home gardens – to great effect.
Biologicals support growers in building bio-active soils, maximising soil and plant health and providing proven pest management solutions with minimal impact on the environment – and everyone in it.
Biologicals complement conventional crop protection, ensuring healthy, sustainable food production
for all.
GROWING A GREEN FUTURE
Madumbi are proud of their biological product range that is ‘Backed by Science, Loved by Nature’.
Their ‘living product solutions’ work with nature – rather than against it – to create robust, healthy plants which are less susceptible to disease. The benefits around sustainability are far-reaching. These include the increased viability of plants that are naturally more stress tolerant and, as such, have reduced pest and disease control requirements. Significant strides in the commercialisation of bio-insecticides and bio-fungicides have resulted in solutions that are highly effective and increasingly user-friendly to apply in fields.
IT’S IN OUR NATURE TO CARE
Integrated Pest Management (IPM) is a widely-recognised agricultural approach to pest and disease management. IPM refers to a systems-based approach that aims at minimising the use of chemicals whilst maximising plant health and environmental biodiversity.
Biological solutions have a growing and critical role to play in effective IPM programs. Madumbi is proud to be leading the change.
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